The Boat Race: A Perfect Crew? [Want to know what ethnography is about?]

"Striving for, and achieving, high performance in teams has become a major business imperative. Drawing on two years of ethnographic research with the Cambridge University Boat Club, this film examines the causes of team failure and success. The mix of differing personalities, skills, motivations, career aspirations, and leadership styles as well as the complexities of the task means that building and shaping high performance teams is fraught with difficulty."

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